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The mission was to create a campaign presence that captured an elevated yet nostalgic feel, blending bold colors with the aesthetics of past mediums and ideas. Leah approached the team to brainstorm strategies for her brand relaunch, which featured a standout offering: 100% unprocessed Southeast Asian hair from a single donor. For those familiar with the industry, this represents the pinnacle of quality and craftsmanship.
The challenge was twofold: to effectively sell this premium product while also strengthening Leah’s brand identity. The team developed a cohesive visual identity that made staying on-brand seamless and intuitive. Every piece of content was meticulously aligned with the client’s goals.
The Genche Vault, c/o Leah, sought to relaunch in a relaxed yet creative way while also introducing their premium hair collection, informing customers about unique pricing, and promoting two upcoming sales. To meet these objectives, the team delivered an array of creative assets, including magazine covers, vintage-inspired posters, and infomercial-style content.
This carefully crafted campaign not only reintroduced The Genche Vault but also positioned it as a premium and trustworthy brand in the market.
The mission was to create a campaign presence that captured an elevated yet nostalgic feel, blending bold colors with the aesthetics of past mediums and ideas. Leah approached the team to brainstorm strategies for her brand relaunch, which featured a standout offering: 100% unprocessed Southeast Asian hair from a single donor. For those familiar with the industry, this represents the pinnacle of quality and craftsmanship.
The challenge was twofold: to effectively sell this premium product while also strengthening Leah’s brand identity. The team developed a cohesive visual identity that made staying on-brand seamless and intuitive. Every piece of content was meticulously aligned with the client’s goals.
The Genche Vault, c/o Leah, sought to relaunch in a relaxed yet creative way while also introducing their premium hair collection, informing customers about unique pricing, and promoting two upcoming sales. To meet these objectives, the team delivered an array of creative assets, including magazine covers, vintage-inspired posters, and infomercial-style content.
This carefully crafted campaign not only reintroduced The Genche Vault but also positioned it as a premium and trustworthy brand in the market.
