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Working with an up-and-coming interior designer, we aimed to create an identity that embodied their minimalist style while also capturing the idea that the pieces within a space can connect the people inhabiting it to moments in time. We created the Link, an Afrocentric trademark with an illustrious and luxurious feel, designed for Kiana Dixon, an interior designer who seeks functionality within minimalism. She believes a space doesn't need much: it's more about what's in the space serving a core purpose. We applied the same approach to the visual identity: one distinctive mark, a specific font, and a core color palette—all simple yet functional.
Working with an up-and-coming interior designer, we aimed to create an identity that embodied their minimalist style while also capturing the idea that the pieces within a space can connect the people inhabiting it to moments in time. We created the Link, an Afrocentric trademark with an illustrious and luxurious feel, designed for Kiana Dixon, an interior designer who seeks functionality within minimalism. She believes a space doesn't need much: it's more about what's in the space serving a core purpose. We applied the same approach to the visual identity: one distinctive mark, a specific font, and a core color palette—all simple yet functional.
