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Cash Jones needed a creative way to launch his new merchandise line, so why not pair it with an EP? The team collaborated with Cash Jones to establish a strong brand identity and an innovative launch strategy that would resonate with his audience. Recognizing the synergy between his music and merchandise, the decision was made to release an EP as the centerpiece of the campaign.
To kick off the launch, the team designed an EP cover and developed a clear photo direction for the merchandise drop. Cash Jones is all about getting money, "sipping Cliquot out the plastic," and surrounding himself with positivity. Drawing inspiration from his bold persona, the team envisioned the cha-ching logotype—featuring accent stars—within a vibrant orange circle with sleek black trim. This retro-inspired aesthetic complemented the 70s vibe that aligns with his brand identity, especially seen in his previous project, *Skinny Pimp Cash*.
The strategy was straightforward: craft a compelling album cover and establish the visual identity for the campaign. Cash Jones' tagline, "ChaChing, it’s money!" served as the foundation for the logotype, which was designed as 3D, hand-drawn graffiti in black and yellow with five white accent stars. The team placed the logotype within a vibrant orange circle using Illustrator, applying the roughen effect to give the black trim a slightly uneven, hand-drawn look. This detail elevated the overall identity, blending nostalgia with modern sophistication.
Next, attention turned to the photo direction. Staying true to the nostalgic yet vibrant theme, a backdrop was sourced in the same vibrant orange hue as the circle, creating consistency across product shots and photo studio content. To reinforce the "cha-ching, it’s money" message, the team sourced a money counter prop through their network. For the recording studio imagery, black-and-white photography was chosen as a crisp and timeless contrast to the logo’s bold colors, enhancing its visual impact.
After finalizing the identity and photo direction, the team presented the full concept to Cash Jones, including the content plan. The vision aligned perfectly with his expectations, paving the way for seamless execution. Acting as photographer and videographer, the team captured all necessary content to bring the campaign to life.
From start to finish, the collaboration succeeded in visualizing and executing a launch strategy that reflected Cash Jones’ dynamic personality and brand, blending creativity, strategy, and meticulous design.
Cash Jones needed a creative way to launch his new merchandise line, so why not pair it with an EP? The team collaborated with Cash Jones to establish a strong brand identity and an innovative launch strategy that would resonate with his audience. Recognizing the synergy between his music and merchandise, the decision was made to release an EP as the centerpiece of the campaign.
To kick off the launch, the team designed an EP cover and developed a clear photo direction for the merchandise drop. Cash Jones is all about getting money, "sipping Cliquot out the plastic," and surrounding himself with positivity. Drawing inspiration from his bold persona, the team envisioned the cha-ching logotype—featuring accent stars—within a vibrant orange circle with sleek black trim. This retro-inspired aesthetic complemented the 70s vibe that aligns with his brand identity, especially seen in his previous project, *Skinny Pimp Cash*.
The strategy was straightforward: craft a compelling album cover and establish the visual identity for the campaign. Cash Jones' tagline, "ChaChing, it’s money!" served as the foundation for the logotype, which was designed as 3D, hand-drawn graffiti in black and yellow with five white accent stars. The team placed the logotype within a vibrant orange circle using Illustrator, applying the roughen effect to give the black trim a slightly uneven, hand-drawn look. This detail elevated the overall identity, blending nostalgia with modern sophistication.
Next, attention turned to the photo direction. Staying true to the nostalgic yet vibrant theme, a backdrop was sourced in the same vibrant orange hue as the circle, creating consistency across product shots and photo studio content. To reinforce the "cha-ching, it’s money" message, the team sourced a money counter prop through their network. For the recording studio imagery, black-and-white photography was chosen as a crisp and timeless contrast to the logo’s bold colors, enhancing its visual impact.
After finalizing the identity and photo direction, the team presented the full concept to Cash Jones, including the content plan. The vision aligned perfectly with his expectations, paving the way for seamless execution. Acting as photographer and videographer, the team captured all necessary content to bring the campaign to life.
From start to finish, the collaboration succeeded in visualizing and executing a launch strategy that reflected Cash Jones’ dynamic personality and brand, blending creativity, strategy, and meticulous design.
